Aquascutum decided to capitalize on the fact that unusually for a luxury firm these days, they still make clothing in their British factory. This prompted the idea for a campaign based around the idea of 'Made in England'.
Show Media hired photographer Christopher Sturman and created a campaign featuring a female model and a male model wearing an Aquascutum trench coat in the factory. Their coats are still being worked on by the machinists. Christopher Sturman shot using real workers in the factory, and as well as the two hero shots, also documented the factory and its workers in a reportage style.
This material was then used to create shop windows, a digital brochure and as PR collateral.
Thursday, December 16, 2010 at 12:42PM
