In late 2010, Show Media was approached by Camino Real Polo Country Club, a 770-acre exclusive polo and equestrian resort located less than an hour from Buenos Aires, in Argentina. Our brief was to develop a marketing strategy for the resort that would include the redesign of their logo, an advertising campaign, various pieces of marketing collateral – including a high-end brochure – and a fresh, new website to promote the luxury lifestyle on offer to both domestic and international investors.
As development of the resort is as yet incomplete, this strategy had to sell ‘the dream’ and achieve stand out in the luxury real estate sector.
Camino Real Polo Country Club is scheduled to be completed by December 2011. It will offer 760 plots of land for sale, as well as a wealth of luxury lifestyle facilities, including three five-star boutique hotels, restaurants, a spa and world-class polo and equestrian facilities.
Thursday, March 3, 2011 at 10:49AM