Advertorials, photo shoot, short films for website
Historically Grey Goose had approached a number of different titles (Vanity Fair, Sunday Times Style, Vogue etc) to create advertorials for them to support its on-going collaboration with celebrity designers in its ‘Character and Cocktails’ programme. in 2009 it approached Show Media to ask how the campaign could be developed in a way that had more consistency and therefore impact. We suggested that Grey Goose create advertorials featuring its celebrity partners and book these into consumer titles. In this way there would be a cumulative build of recognition as consumers saw the same image and message in different publications.
This then is what we did, shooting Stephen Webster and Roland Mouret for the advertorials. We also made films featuring the celebrities that were hosted on the Grey Goose website.
In addition to this, we made a series of instructional films for digital use where mixologist Alex Kammerling demonstrates how to make a selection of signature Grey Goose cocktails. As well as placing these on the Grey Goose website, we also arranged for these to be hosted on GQ.com.
Images: photo shoot with Stephen Webster, Grey Goose ice bucket
Wednesday, July 14, 2010 at 4:51PM
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