The Carphone Warehouse approached Show Media to create a special brochure to promote the new range of smartphones that use Android software. The brief was to produce a brochure that managed to convey the technological benefits of Android phones in a way that would be accessible to those who are not that technologically literate. Show Media had been selected because of its track record producing consumer editorial magazines, rather than trade publications. The result is currently in store and conveys the lifestyle benefits that these phones offer. The design and copy also suggests the idea that android phones are fun to use.
Friday, November 26, 2010 at 2:34PM
