Photographic shoot, marketing, concepts, brochure design, short film
In 1994 Eva Herzigova caused traffic accidents with the Wonderbra 'Hello Boys' poster campaign. For Spring/Summer 2010, Wonderbra Europe asked Show Media to conceive a shoot with the same playful spirit combined with a sexy, editorial aesthetic. For our shoot, entitled 'Wonderbra - Going Up', we ambitiously constructed a glamorous, art deco style Manhattan hotel lift in an east London studio.
Photographer of the moment, Miguel Reveriego, shot top model Linda Vojtova in a series of witty scenarios as the lift doors opened on different floors. The press book is lavishly presented in a matt gold box with brushed steel effect sliding ‘doors’, which continue the lift theme.
Tuesday, July 13, 2010 at 5:09PM
